
Taschen
Book Logo Beginnings Logo Modernism
Book Logo Beginnings Logo Modernism
Kinkerstraat 117
Kinkerstraat 117
1053 DL Amsterdam
Netherlands
**PLEASE NOTE: THIS BOOK IS ONLY AVAILABLE IN ENGLISH**
Edition: Multilingual (English, French, German)
Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller’s exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities.
Hardcover,
15.6 x 21.7 cm
512 pages

